Sunday, 9 February 2014

Assignment 3 Evaluative Report and Reflection


Report
An online learning journal can be described as a collection of thoughts and feelings that map a person’s learning journey. The purpose of this personal learning journal is to gain insights into self-awareness and learning by completing online learning journal (OLJ) tasks. An online journal should be reflective in nature. (Mansor, (2011), p. 1). The learning objectives for the social networking for information professional’s class are;

·         demonstrate an understanding of social networking technologies;

·         demonstrate an understanding of concepts, theory and practice of Library 2.0 and participatory library service;

·         be able to critically examine the features and functionality of various social networking tools to meet the information needs of users;

·         be able to evaluate social networking technologies to support informational and collaborative needs of workgroups, communities and organisations; and

·         demonstrate an understanding of the social, cultural, educational, ethical, and technical management issues that exist in a socially networked world, and how information policy is developed and implemented to support such issues. (Hay & Wallis, 2013, p. 1).

The three OLJ tasks that have helped me to meet the class learning objectives are; the “Second Life” task, the “Arizona State University and the 4C’s” task and the “Reasons why libraries should be on social media” task. (Wilkes, 2014). 

The first OLJ task is the Second Life task. In this task I was required to write a critical evaluation on my use of second life, including the effectiveness of the different features, my learning experiences and ways that second life can be used by an information organisation. In completing this OLJ task I have met the following learning objectives; understanding of social technologies, critically examine features of social tools and evaluate social technology. To meet these objectives I needed to use second life several times over the duration of the class, including the two class tours. During my visits to second life I reviewed and evaluated some of the most common functions. This evaluation has been demonstrated in the OLJ entry about second life.  I used the following resources to help evaluate the second life functions and other social media tools; Chow et al, Courtney, Kroski, Parks & Walton, and Savin-Baden. These resources have expanded my understanding of second life and other social networking technology. Some of the difficulties I encountered when completing this task were; familiarising myself with the different mouse and keyboard controls, becoming used to the camera tool, navigating the second life world and utilising the chat tool. By overcoming these difficulties I have increased my learning and development as a social networker. Some of the ways that libraries and information organisations are using second life is also discussed in my blog post.

The second OLJ activity is the Arizona State University (ASU) Library and the 4C’s. In completing this task I was required to evaluate several social media tools that the ASU library uses. The 4C’s of social media are; customers, content, context and channel. I researched the different 4C’s and then used them to evaluate the ASU social media tools.  When researching the many different 4C’s I achieved the learning objectives by demonstrating my understanding of social technology. While completing this task, and course I have learnt about the different theories and practices of library 2.0 and social networking technology. One of these theories is the 4C’s of social media. The other learning objectives I have achieved from this task are; being able to critically examine the features of social networking tools and evaluate social networking technology to support communities and organisations. This was demonstrated by completing the OLJ task about the ASU library. My understanding of social networking has increased through reading the modules, the recommended readings listed on interact website and the research I used to complete the task.

The third OLJ task that has helped me to meet the learning objectives is the task that asks to create a comparative table of three different libraries and then develop a list of reasons why other libraries should use social media. In this task I was required to critically examine the social technologies of three different libraries; by doing this I achieved the learning objective about evaluating social technology. When examining social media for this task I looked at the various social, cultural, educational, ethical, and technical management issues that relate to social media, this was required for the comparison table and allowed me to reach the learning objective about understanding issues and policy. Completing this task has shown me the uses of an information and social media policy; and why information organisations need to use policies.

Reflection
My development as an information professional has changed since beginning the course INF 206 Social Networking for Information Professionals. At the beginning of the class I was required to write a blog post about my understanding of what social networking means to me. Since that first blog post my understanding of social networking has undergone many changes. This has occurred because of the class modules, recommended readings, class assignments and Online Learning Journal (OLJ) activities. In completing these activities and course work I have met the class learning objectives.

Completing this class has had an impact on my development as information professional. Becoming familiar with so many different social networking and media tools has helped improve my skills. Learning how to use tools like; blogs, wiki’s, RSS feeds, twitter, MySpace, Diigo and LinkedIn has improved the chances of me being employed in a library or information organisation.

Overcoming some of the difficulties I faced in this class has allowed me to improve my learning and understanding of social networking and its uses in the information profession. The book by Moon (2006, p. 90) describes some of the difficulties or issues that people can encounter when writing a learning journal. Some of these difficulties and other difficulties faced in this class include; being unfamiliar with most of the social technology used, never writing a social networking proposal before, never using a blog, never writing a journal, difficulties with learning journal writing, only having one previous experience in writing a reflection and the time needed to write in a learning journal. By overcoming these issues I have grown as information professional.  As I overcame each of these issues I learnt and developed.

The article by Katherine Chretien, Ellen Goldman, and Charles Faselis, (2008, para. 6) shows how writing in a blog promotes reflection and provides the writer with opportunities to improve professional development. Reading this article has helped me realise the benefits of writing a blog. One of the problems I found while undertaking this course was regularly updating my blog, and reading this article helped me to understand how a blog would benefit my development.

The article about using blogs as a reflective learning tool by Katharina Wolf (2010, para. 6-7) aims to show how blogs improve students learning, encourages reflections and shows the need for continuous professional development. This article emphasises how important reflecting is to the learning process. After reading this article I comprehended how writing a reflective blog would help my professional development. Reading this article has helped me keep on track when updating my blog posts and completing OLJ activities.

Reflecting can be challenging, even for people that have natural reflective personalities. For those people without these traits identifying which events to reflect on, how to reflect and trying to avoid being overly self-critical can be very difficult (Barnard, 2011). It is for these reasons that most people need guidance and training in how to reflect. The article by Barnard demonstrates how the students that are reflective at the end of the course are those that were already reflective at the beginning. The article also touched on a point that I found particularly significant, that students had trouble being critical of others work. Myself and other students have discussed how being critical of others work is a difficult concept to understand.

In completing this class I have gained a better comprehension of library 2.0 tools and concepts. I have achieved this by reading and more importantly understanding the class material, recommended readings and research for assignments. I will continue to improve my understanding of library theories and practice throughout the bachelor course.  The skills I have of library 2.0 tools will be put to use when I volunteer at my local library.

Throughout the class, Social Networking for Information Professionals I have changed. This has been done by developing my skills and understanding of the course work. The development of these skills and my understanding has been demonstrated through the completion of assignments, course work, OLJ activities, learning journal, interact modules, research and using this knowledge in a library environment. Over the course of my professional development and my bachelor course I will continue to learn more about social networking and other library and information techniques. These techniques will help me to grow and improve as a professional. This is only the beginning of my professional development and my journey as a social networker. Because this is only the beginning of my bachelor course I still have much to learn and improve upon.


References

Barnard, J. (2011) Reflection on a personal journey: Learning journals in use. Enhancing Learning in the Social Sciences, 3(3), Doi: 10.11120/elss.2011.03030011

Chretien, K., & Goldman, E., & Faselis, C. (2008). The reflective writing class blog: Using technology to promote reflection and professional development. J Gen Intern Med, 23(12): 2066–2070. Doi:  10.1007/s11606-008-0796-5

Chow, Anthony S., & Chase Baity, C., & Zamarripa, Marilyn., & Chappell, Pam., & Rachlin, David., & Vinson, Curtis. (2012). The information needs of virtual users: A study of second life libraries. The Library Quarterly: Information, Community, Policy, 82(4), 477-510. DOI: 10.1086/667436

Courtney, Nancy. (2007). Library and beyond: Innovative technologies and tomorrow’s users. London: Libraries Unlimited.

Hay, L., & Wallis, J. (n.d.). Subject overview: Learning objectives. [INF 206 subject outline]. Retrieved January 21, 2014, from the Charles Sturt University website: http://interact.csu.edu.au/portal/site/INF206_201390_W_D/page/9a9fc73b-94cc-4a04-8002-d5eed6d9de5e

Kroski, Ellyssa. (2008). Web 2.0 for librarians and information professionals. New York: Neal-Schuman Publishers, Inc.

Mansor, A. Z. (2011). Reflective learning journal using blog. Procedia - Social and Behavioral Sciences, 18, 507–516. http://dx.doi.org/10.1016/j.sbspro.2011.05.074

Moon, Jennifer A. (2006). Learning journals: A handbook for reflective practice and professional development. Retrieved from ebook library.

Parks, Dave., & Walton, Geoff. (2010). Web 2.0 and libraries: Impacts, technologies and trends. Oxford: Chandos Publishing.

Savin-Baden, M. (2010). Practical guide to using second life in higher education. Retrieved from ebrary. 

Wilkes, A. (2014). INF 206 online learning journal (OLJ) by Aaron Wilkes. Retrieved from http://supersociallibrarian.blogspot.com.au/

Wolf, K. (2010). Bridging the distance: The use of blogs as reflective learning tools for placement students. Higher Education Research & Development, 29(5). Doi:10.1080/07294360.2010.502292

Wednesday, 22 January 2014

5 sources with annotations about Social Media Policy


Gillespie, Lisa V. (2012). Social media policy: Think twice before creating intrusive social media policy. Employee Benefit News, 26(9), 12. Retrieved from http://search.proquest.com.ezproxy.csu.edu.au//docview/1022987613

The article by Gillespie shows how the intrusive demands that a social media policy can have on employees. The article shows that social media policies are necessary for the work place but that they shouldn’t be “overbearing”. The article stresses that a balance between a policy to protect the organisation and an intrusive policy that violates employee rights must be achieved.
 
 
Kiejda, J. (2012). Ask judith: Social media policy. The Lamp, 69(9), 33. Retrieved from http://search.informit.com.au.ezproxy.csu.edu.au/

This article by Judith Kiejda examines how social media policy relates to using derogatory language on social media sites and how having a social media policy can prevent this. Points from the nurses and midwives association social media policy are included. The article isn’t in depth. This article is useful as it provides insight into problems that can occur if a policy is not used in an organisation.

 
King, David G. (2013). Drafting a social media policy? Here are five important considerations. The Young Lawyer, 17(6), 13-14. Retrieved from http://search.proquest.com.ezproxy.csu.edu.au//docview/1353300823

The article by King shows some of the main points to consider when creating a social media policy. These points are; obtain input from multiple parties, consider the policies scope, be specific, comply with regulations already in place and follow human resource principle to implement the policy. This article is from a lawyer’s perspective, but is applicable to library professionals when creating a social media policy.
 
 
Kroski, E. (2009). Should your library have a social media policy?. School Library Journal, 55(10), 44. Retrieved from http://www.schoollibraryjournal.com/

The article by Kroski examines why libraries should have a social media policy. The benefits of having a policy in a public, academic or school library are discussed. The article covers some of the points that a social media policy should include, such as; disclaimers, sensitive information, copyright and respect your colleagues. The article states that a few guidelines can help people to use social media wisely.



Van Over, J. (2012). Develop social-Media policy. Ward's Dealer Business, 46(5), 44. Retrieved from http://search.proquest.com.ezproxy.csu.edu.au/docview/1238093509

The article by Van Over discusses the issues with developing a social media policy. Issues such as limiting the policy to one social media website i.e. Facebook are included. Other pitfalls such as sarcasm, voice inflection and unfiltered messages are also discussed. The article urges organisations to use a social media policy to protect themselves from the “dark side” of social media.


Below are some links to examples of social media policies in libraries.

National library of Australia  
 
 
Queensland government
 
 
State library of N.S.W http://www.sl.nsw.gov.au/about/policies/docs/social_media_policy_v1.0_2012-10-24.pdf

University of Queensland

 

 

Sunday, 19 January 2014

Reasons why libraries should be on social media


Some of the reasons why libraries should use social media are; community, education, marketing, communication and information sharing. Some of these reasons offer libraries the same benefits. The social media technology that libraries are using include are; Facebook, twitter, YouTube, Vimeo, blogger, Flickr, LinkedIn and podcasts. Other tools that are similar to social media such as ‘ask a librarian’ are also used in libraries. The blog entry by Dankowski shows how libraries choose social media tools based on the content type and whether it meets the organisations goals. (Dankowski, 2013, para. 4).

Community-  
The state library of New South Wales, the Richmond–Tweed Regional Library and the Southern Cross University (SCU) library all use Facebook. (See appendix 1). To create a community environment using Facebook the three libraries have made their Facebook pages personal. This was achieved by frequent postings about the library and events, content that interest’s patrons and showing people how the library can benefit them. (“Three Reasons for Libraries to Use Social Media,” 2013, para. 2).

Education-    
The state library of N.S.W and the SCU library use social media to help with the education of library patrons and university students. This had been done using YouTube, Vimeo and podcasts. By using these social media tool the libraries are able to share learning resources, offer education in new ways so as to increase the information retention of students and use social media tools to increase knowledge gathering.

Marketing-    
The three libraries are able to use social media technology like Facebook, blogger and Flickr to increase the marketing of their libraries. The libraries are using marketing with social media to promote the library. Academic libraries use this to increase enrolment and public libraries use marketing to increase membership and promote library events.

Communication-      
The libraries use social media to improve the communication between the library staff and patrons. This has been done by using all the social media tools in the comparison tables, except MySpace. (See appendix 1). The ‘ask a librarian’ tool that many libraries now employ has helped staff and patrons communicate with each other.

Information Sharing-            
All the libraries mentioned in the appendix use social media to share information. The article in ASIST (American Society for Information Science and Technology) shows that “Knowledge sharing on Facebook can attract highest volume of user responses for libraries.” (Yu-Ting Chen, Kai-Wah Chu & Xu. 2012, p. 8).

References
Dankowski, T. (2013). How libraries are using social media. In American Libraries. Retrieved from http://www.americanlibrariesmagazine.org/article/how-libraries-are-using-social-media

Home: State library of new south wales. (n.d.). Retrieved from http://www.sl.nsw.gov.au/

Richmond tweed regional library. (n.d.). Retrieved from http://www.rtrl.nsw.gov.au/site/index.php

Southern cross university. (n.d.). Retrieved from http://scu.edu.au/

Three Reasons for Libraries to Use Social Media. (2013). Retrieved from http://designerlibrarian.wordpress.com/2013/05/09/three-reasons-for-libraries-to-use-social-media/
Yu-Ting Chen, D., Kai-Wah Chu, S., & Xu, S. (2012). How do libraries use social networking sites to interact with users. ASIST, 1-10. Retrieved from https://www.asis.org/asist2012/proceedings/Submissions/85.pdf


Appendix 1.

 
Comparison table
New South Wales State Library
 
Richmond-Tweed Regional Library
 
Southern Cross University Library
 
Facebook
 
×
×
×
Twitter
 
×
 
×
MySpace
 
 
 
 
YouTube or
Vimeo
×
 
×
Blogger
 
×
 
×
Flickr
 
×
 
 
LinkedIn
 
 
 
×
Podcasts
 
×
 
 
Ask a Librarian
 
×
 
×





Wednesday, 15 January 2014

Arizona State University and the 4 C's


There are many different versions of the 4C’s of social media but most of them include; Customers, Content, Context, Channel, Community, Conversations, Connections and Conversion. (Brenner, 2010, para. 5-6) and (Nelson, 2010, para. 5-8) and (“The Four C’s,” 2009, para. 4-5). Some of these C’s overlap with each other and are focused more on social media marketing. Below the different 4C’S of Social media and marketing.


 

The Arizona State University (ASU) libraries have met each of these 4C’s in different ways and using different web 2.0 platforms. These platforms are the library blog ‘the library channel’ which provides information on events, news and announcements and the Podcasts that the ASU library creates. The 4C’s used to measure the effectiveness of the blog and podcasts are; Customers, Content, Context and Channel.

The blog ‘the library channel’ and podcasts are able to meet the customer part by identifying the customers (university students and staff) and understanding their interests. This is achieved through the use of short to-the-point blog posts about interesting things such as new exhibits and contests. Podcasts are about interesting topics and contain short bursts of information that are easy to assimilate.

The ASU library has met the content part of the 4C’s by sharing “good content consistently over time” (Nelson, 2010, para. 6). This is demonstrated through the library channel blog being updated every few days and a new podcast is uploaded to the website every few weeks. The blog and podcasts provide interesting, “accurate, useful, and FREE information” (Esposito, 2010, para. 8).

The context part of the 4C’s has been met by the ASU’s blog and podcasts by making the blog posts and podcast videos relevant to the people who view the website. People follow and ‘like’ posts because they are interested in the content and find the information relevant.  

The library channel blog and the ASU’s podcasts have been able to achieve the channel part of the 4C’s by making sure that the web 2.0 tools chosen, i.e. a blog and podcasts are the most relevant to the audience. ASU has chosen blogs and podcasts as they meet the needs of the university library and are best able to convey relevant information to students and staff.
 
References
Brenner, Michael. (2010). The 4 cs of social media. In Social Media Today. Retrieved from http://socialmediatoday.com/michaelbrenner/181159/4-cs-social-media

Esposito, Lauren. (2010). Moving from marketing’s four p’s to social media’s four c’s. In Ka+a. retrieved from http://www.kaplusa.com/blog/2010/09/moving-from-marketings-four-ps-to-social-medias-four-cs/

Nelson, Sean. (2010). The 4 c’s of social media. In Social Media Sonar. Retrieved from http://socialmediasonar.com/the-4-cs-of-social-media

The four c’s of social media marketing. In B2B marketing blog: Webbiquity. Retrieved from http://webbiquity.com/social-media-marketing/the-four-cs-of-social-media-marketing/

Tuesday, 14 January 2014

Second Life


Second life is a virtual world where people can go to socialize. Second life is one of the most used virtual worlds that exist. It was first used to socialize and play games until the potential for information sharing, collaborative work and learning activities was recognized. (Chow et al., 2012, para. 3).  

Kroski (2008, p. 151-153) discusses the basic features of second life. These features are walking, flying, chat, maps, landmarks, building, inventory and search. One of the most basic features that people need to be able to use in second life are walking and flying. There are two different ways that users can walk. The first is by using the directional arrows on the keyboard, the second is to click on a location with the mouse. The flying feature is operated the same as walking; by using the keyboard or mouse. The chat feature lets users IM specific people or everyone in the immediate vicinity. Maps are provided of each region in second life, with information about the locations and events present. Players can save a map/landmark and then teleport to that location in second life. The building feature helps libraries provide users with the opportunity to access the library and catalogue. The inventory helps users to sort and change their avatars appearance.  The search function helps players to search for people, groups, places and events. These features make navigating second life more effective.


Since beginning the 206 course I have created a second life account and made an avatar. I have used second life several times both with the class groups and by myself. Most of the features described above were simple to learn and use. I only required two short lessons to become proficient in navigating second life. Below are some screen shots of my avatar and the places in second life I have been.

 

 



 

 
 

Parks and Walton (2010, p. 132) state that the new ways that second life has of presenting information makes it a realistic way for people to learn and collaborate. Courtney (2007, p. 109-110) looks at how Harvard, and other academic libraries use second life to hold meetings, training seminars, corporate training, advertising space and virtual classes and other educational opportunities. Savin-Baden (2010, p. 175-77) discusses some of the challenges and mistakes that occur with second life and users. Saven-Baden (2010, p. 175-176) goes on to show that second life does not fit in with many teaching practices, this is because of the over-structured higher education systems that focus on what the student is learning then on how or where. Kroski (2008, p. 155-156) shows some of the ways that libraries are using second life. These are through library workshops, in-world tours, special exhibits, database and catalogue access, virtual reference, library resources, subject guides, podcasts, conference space and book talks. There are over 450 librarians that are residents of second life; they spend their time building virtual libraries so that people can use these libraries for learning, teaching, exploring, networking and creating.

References

Chow, Anthony S., & Chase Baity, C., & Zamarripa, Marilyn., & Chappell, Pam., & Rachlin, David., & Vinson, Curtis. (2012). The information needs of virtual users: A study of second life libraries. The Library Quarterly: Information, Community, Policy, 82(4), 477-510. DOI: 10.1086/667436

Courtney, Nancy. (2007). Library and beyond: Innovative technologies and tomorrow’s users. London: Libraries Unlimited.

Kroski, Ellyssa. (2008). Web 2.0 for librarians and information professionals. New York: Neal-Schuman Publishers, Inc. 

Parks, Dave., & Walton, Geoff. (2010). Web 2.0 and libraries: Impacts, technologies and trends. Oxford: Chandos Publishing.

Savin-Baden, M. (2010). Practical guide to using second life in higher education. Retrieved from ebrary. 

Sunday, 12 January 2014

RSS Feeds


RSS stands for really simple syndication, and is a tool that delivers updates directly to readers. This means that if users subscribe to a RSS enabled website can have new content delivered straight to them, instead of looking for the new updates. (Parkes & Walton, 2010, p. 178). A user can subscribe to many RSS feeds and receive updates from all of them; this means the user doesn’t have to check all the different blogs they like, they can just check a single feed.

The first example of an RSS feed is in the Charles Sturt University Library Blog. This blog provides news updates about the library and university. This is a link to the library blog http://blog.csu.edu.au/page/3/ and to the RSS feed http://blog.csu.edu.au/feed/ .

Courtney (2007, p. 21) demonstrates how using a blog and RSS feed enhances the university library’s ability to meet the needs of its user, this is done by allowing them to receive immediate news updates. RSS feeds also allow patrons to receive news about library events. Using RSS feeds will also benefit the library by allowing them to distribute announcements to interested library patrons.

The second example of how an RSS feed can be used is in the Australian Library and Information Association (ALIA). ALIA offers several RSS feeds for events, job ads, news, media releases and training events. This is a link to the ALIA Sydney blog http://aliasydney.blogspot.com.au/ and to the RSS feed for ALIA events http://www.alia.org.au/events.xml

ALIA uses RSS feeds to meet the needs of members and professionals. This is done by enhancing knowledge sharing among the user community to promote ALIA activities. (De Sarkar, 2012, para 48). In the job ads webpage links are provided to the various job vacancies and links have been provided in the other webpages. This has helped meet the needs of library professionals by providing information relevant to library and information professionals. Weblogs that don’t use an RSS feed are at a disadvantage.

References

Alia calendar. (2014). Retrieved from http://www.alia.org.au/events.xml

Alia sydney. (2014). Retrieved from http://aliasydney.blogspot.com.au/

Blog: Charles sturt university. Retrieved from http://blog.csu.edu.au/feed/

Charles sturt university: Official blog. (2012). Retrieved from http://blog.csu.edu.au/page/3/

Courtney, Nancy. (2007). Library and beyond: Innovative technologies and tomorrow’s users. London: Libraries Unlimited.

De Sarkar, Tanmay. (2012). Analyzing RSS applications on library web sites, Library Hi Tech News, 29(5), 4 – 21.
Retrieved from http://www.emeraldinsight.com.ezproxy.csu.edu.au/journals.htm?issn=0741-9058&volume=29&issue=5&articleid=17047212&show=html

 
Parks, Dave., & Walton, Geoff. (2010). Web 2.0 and libraries: Impacts, technologies and trends. Oxford: Chandos Publishing.